Ferrari Prepares to Launch "Luce": Its First Super EV with a Starting Price of €550,000

 Informed sources revealed today, Friday, April 24, 2026, that Ferrari has settled on the base price for its first-ever fully electric supercar, the "Luce," set for its official debut next month. The new car will be priced at approximately €550,000 ($647,000), making it the most expensive in the company's lineup, surpassing the "Purosangue" model. This move is part of CEO Benedetto Vigna's strategy to maintain brand exclusivity and attract the ultra-wealthy, emphasizing a high-performance experience that rivals traditional combustion engines.